Times OOH has launched ‘The Riviera’, a large-format digital videowall at the Sabarmati Riverfront in Ahmedabad, introducing a new landmark digital advertising format to the city’s Out-of-Home (OOH) media landscape.
Located at the entrance to the Sabarmati Riverfront on Ashram Road, The Riviera measures 39 x 19 feet and features a sculptural, pebble-inspired design. The installation combines a large digital display with an architectural form designed to create a distinctive visual presence for advertisers.
The new media asset is positioned along Ashram Road, a key corridor connecting Sardar Vallabhbhai Patel International Airport with central Ahmedabad. The location gives brands access to business travellers, decision-makers, residents and other commuters travelling through the corridor.
The Riviera also benefits from the regular footfall around the Sabarmati Riverfront, which attracts families, tourists, professionals, cultural enthusiasts, walkers and event visitors across the year.
Rohit Chopra, Deputy CEO, Times OOH, said, “Innovation and newness have always been at the heart of Times OOH, helping us push the boundaries of the Indian Out-of-Home advertising industry. Our vision has always been to create media assets that inspire advertisers and give brands distinctive platforms to associate with.”
Chopra added that the initial response from advertisers and the industry has been encouraging, with the company expecting The Riviera to become a distinctive OOH media format in India.
The launch adds to Times OOH’s portfolio of premium digital media assets across the country and reflects the company’s focus on combining large-format digital displays, strategic locations and differentiated design to create high-impact advertising environments.
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