Connect Network Inc. has launched IMMERSIVE, an Agentic AI Platform designed to redefine how brands and agencies make marketing decisions.
Built for India’s uniquely fragmented marketing landscape, IMMERSIVE unifies planning, hyperlocal intelligence, creative intelligence, media discovery, buying, campaign monitoring and performance optimisation into a single AI-powered ecosystem.
India has more than 6.49 lakh cities, towns and villages, each with distinct audiences, cultures, mobility patterns, media ecosystems and pricing dynamics. Yet campaigns are often planned from a handful of metropolitan offices. IMMERSIVE bridges this gap by enabling marketers to access hyperlocal intelligence instantly and build data-driven campaigns for any market even one they have never visited.
IMMERSIVE has been purpose-built to bridge that intelligence gap.
Powered by Agentic AI, the platform continuously reasons across multiple layers of intelligence including brand objectives, audience behaviour, location intelligence, media availability, market dynamics, environmental factors, pricing benchmarks and historical performance to generate intelligent recommendations before a campaign is planned.
Rather than replacing marketers, IMMERSIVE augments human expertise by making hyperlocal market intelligence instantly accessible to every planner, regardless of where they are located.
Whether planning for Mumbai, Mysuru, Madurai or a remote village in North-East India, marketers can now discover inventory, benchmark media rates, evaluate opportunities and build optimized campaigns within minutes.
Haresh Nayak, Founder & CEO, Connect Network Inc. said, “With Agentic AI, we are democratizing hyperlocal marketing intelligence. Whether someone has spent twenty years working in a city or has never visited it before, they can now understand the local media landscape, benchmark rates, evaluate opportunities and build intelligent media plans within minutes.”
Aditya Goel, President, Connect OOH added, “India’s diversity posts the biggest planning challenge for all marketers. IMMERSIVE provides access to audience and location intelligence that enables marketers to make data backed decisions across geographies. This is a significant step toward making AI a partner in modern media planning.”
Fabian Cowan, Director, Connect Digital said, “”Behind every great product, there is someone who wished there was a better way to do something. When it comes to OOH; geography is not just a backdrop, it is the medium itself. With IMMERSIVE the challenges of geographical reach and insights have now been relegated to history.”
IMMERSIVE supports a wide range of marketing formats, including OOH, DOOH, cinema, rural marketing, experiential, brand activations, shopper marketing, transit, airports, retail and hyperlocal marketing. Its coverage spans the complete marketing workflow, encompassing AI campaign planning, audience and location intelligence, creative optimization, media discovery, and what it describes as industry-first live rate benchmarking. The platform also extends to media buying intelligence, campaign monitoring, performance analytics, a global repository of creative work, and continuous AI learning.
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