The Face Shop has launched a new campaign titled “Tough Guys Need Sunscreen Too” featuring Rannvijay Singha to encourage sunscreen usage among men.
The campaign uses humour and relatable situations to challenge common perceptions around skincare and position sunscreen as an essential everyday product irrespective of gender.
According to The Face Shop, the initiative aims to create awareness around the importance of sun protection while making skincare conversations more accessible and relatable for male consumers.
The campaign film features Rannvijay Singha in a rugged and adventurous setting, highlighting that skincare and sun protection are equally important for individuals with active outdoor lifestyles.
The brand stated that the campaign reflects changing consumer attitudes, with more men becoming conscious about skincare, grooming, and wellness.
Through the campaign, The Face Shop aims to strengthen engagement with younger audiences while promoting sunscreen as a daily skincare essential.
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