Centuary Mattresses has released a digital campaign film titled ‘Better Moments Begin Here’ to mark World Sleep Day, alongside a mattress donation initiative aimed at supporting children and elderly residents in Hyderabad.
As part of the initiative, the company donated 150 mattresses to several institutions including Devnar School for the Blind, DESIRE Society, Telangana State Model School and RK Foundation, an old age home. The donation is intended to support visually impaired children, special needs students, underprivileged children and elderly residents.
The campaign film focuses on visually impaired children experiencing the comfort of the mattresses. It shows the children interacting and playing together before settling down to sleep, highlighting the importance of comfort and restful sleep in everyday life.
Released on World Sleep Day, the film aims to draw attention to the role of quality sleep in overall well-being, particularly for children.
Uttam Malani, Executive Director, Centuary Mattresses, said the initiative was designed to create moments of comfort for children who often have limited access to quality sleep infrastructure.
“World Sleep Day presented a meaningful opportunity for us to create moments of comfort and joy for special children. Our interaction with students at the blind school reminded us that genuine comfort and happiness are not always seen, but deeply felt. Through this film, we hope to reinforce the importance of restful sleep while spreading a message of empathy, care and inclusivity,” Malani said.
The campaign film has been released across digital platforms as part of the company’s World Sleep Day outreach.
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