Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Tag: DOOH
Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Carat and Posterscope roll out premium OOH campaign for Standard Chartered Wealth
Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities. […]
Mobavenue Media launches PrsmX 1.0 marking major AI product milestone
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced […]
Bright Outdoor Media expands into curated events to fuel new growth
Bright Outdoor Media Limited has announced its entry into curated events and experiential marketing, marking a new phase in the company’s evolution as an integrated […]
Times OOH launches curved digital videowall at Goa airport
Times OOH, a Times Group company, has launched a ceiling-mounted curved digital videowall at the Arrivals terminal of Manohar International Airport in North Goa, marking […]
Platinum Outdoor launches impactful OOH campaign for Being Human Clothing
Platinum Outdoor recently launched an impactful OOH campaign for Being Human Clothing, spotlighting the brand’s latest sustainable denim collection, “Do it in Denim.” This campaign, […]