Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
Tag: DataDrivenMarketing
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Rethinking personalisation: The case for a visual OS
AdSocial.ai positions itself as a Visual Personalisation Operating System. What architectural principles differentiate an “OS” from a traditional personalisation or creative optimisation tool? AdSocial.ai positions […]
Starcom wins Flipkart Group’s media mandate
Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]