JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
Tag: Content Marketing
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]