As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
Tag: ConnectedTV
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
Mobavenue Media launches PrsmX 1.0 marking major AI product milestone
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced […]
Auto brands shift to CTV for higher festive engagement
VDO.AI has reports that Remote-enabled CTV and In-Scroll Display were the dominant formats used by auto advertisers in 2025’s festive season. India’s automotive sector reported […]