Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
Tag: campaign
Ugaoo unveils its new campaign featuring father-son duo Jackie and Tiger Shroff
Ugaoo has launched its latest campaign featuring the real-life father-son duo, Jackie Shroff and Tiger Shroff. Built around Jackie’s well-known and authentic love for plants, […]
Apsara launches campaign for Zesta scented pencils
Apsara has launched a new campaign for its Zesta range of scented pencils, featuring the tagline ‘Awesome Smell, Writes So Well’. Conceptualised by Omnicom Media’s […]
AJIO celebrates fatherhood through ‘Father Figures’ campaign
AJIO has launched its Father’s Day campaign, ‘Father Figures’, celebrating the diverse personalities, habits and characteristics that define fathers across generations. Conceptualised by 22feet, the […]
Navi UPI campaign transforms auto repair into a Formula 1-style pit stop
Navi has released a new film as part of its ‘Hurrypur’ campaign, continuing its focus on speed in digital payments. Conceptualised by Sideways Consulting and […]
Capri Loans introduces new brand campaign highlighting financial assurance
Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — […]
Anytime Fitness and SW Network launch humorous campaign celebrating Missing Gym-Goers
SW Network, in collaboration with Anytime Fitness India, has unveiled a humorous new campaign that playfully highlights a familiar truth, people who enthusiastically sign up […]
Myntra rolls out new campaign to resonate with new generation
Myntra has launched its latest brand initiative, ‘It’s You 2.0’, featuring three ad films that celebrate ‘how fashion enables confidence, identity, and authentic style in everyday […]
AJIO unveils new campaign to celebrate bold style choices
AJIO has launched its latest campaign titled ‘Because Fashion,’ setting the tone for its highly anticipated Big Bold Sale. The campaign leans into a universal […]
The sound of rural India: Why Vritti’s audio-first OOH strategy works
What is the ‘Audiowala Bus Stand,’ and how does it differentiate Vritti iMedia in the OOH advertising space? The ‘Audiowala Bus Stand’ is our flagship […]