Fujifilm India has selected SW Network as its digital marketing partner for the Instax brand, following a competitive multi-agency pitch.
The collaboration aims to enhance Instax’s digital presence and direct-to-consumer (D2C) engagement in the Indian market.
SW Network’s growth marketing division, SW Growth Labs, will oversee performance marketing, media planning and buying, search engine optimisation (SEO), and influencer collaborations. Concurrently, SW Creative will manage creative strategy, social media content, and storytelling initiatives to bolster brand affinity and consumer interaction.
“Instax is more than just a camera brand; it offers an experience that blends nostalgia with creativity. Our integrated approach aims to accelerate the brand’s digital growth in India,” said Raghav Bagai, Co-Founder of SW Network.
Shaiphali Galhotra, Digital Marketing Manager for the Instax division, Fujifilm India, emphasised, “By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience.”
This partnership signifies a strategic move for Fujifilm Instax to strengthen its position in India’s instant photography market through a comprehensive digital-first approach.
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