Majestic Pride Casino has launched an iconic branding structure at Manohar International Airport, Goa, in a strategic partnership with Times OOH, marking a significant milestone in the state’s outdoor advertising landscape.
The structure, modelled in the shape of a roulette wheel symbolising casino gaming, stands at an impressive 20 feet wide and 18 feet high, establishing itself as the first installation of its kind in Goa. Designed to captivate travellers, it creates a lasting impression for visitors arriving in the state.
The inauguration ceremony was led by Srinivas Nayak and Ravi Kesar, Directors of Majestic Pride, with senior representatives from GMR and Times OOH in attendance, highlighting the significance of this high-impact installation.
Strategically positioned in the well-maintained horticulture area at the arrival terminal’s key junction, the structure ensures 100 per cent visibility to all passengers arriving in Goa.
Since its opening just over a year ago, Manohar International Airport, featuring world-class facilities and elegant interiors, has become a premier gateway for both domestic and international visitors. According to the Airports Authority of India (AAI), the airport handled 47.16 lakh passengers in 2024, reinforcing the strategic value of this placement.
The Roulette structure serves as a powerful brand statement, introducing the Majestic Pride experience before travellers enter the city. This iconic installation reflects Goa’s vibrant energy and reinforces its identity as the ‘Party Capital of India,’ designed to impress both domestic tourists, many of those experiencing such a structure for the first time in India, and international visitors alike.
Constructed with durability and design excellence in mind, the structure features a precision-engineered foundation ensuring robustness and visual impact, enhanced by LED lighting that elevates its aesthetic appeal.
This extensive project required over two months of design and construction, involving detailed workshop planning and meticulous on-site execution.
“This structure is not just a branding effort, it’s an artistic and architectural statement that speaks to the grandeur of the Majestic Pride brand. The iconic Roulette structure exemplifies our tagline: ‘Innovate & Stand Out.’ We are confident that this installation, along with the Majestic Pride brand, will make a remarkable impact in the Goa market,” said Sumit Chadha, Business Head, Times OOH.
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