Zepto has launched an expansive Out-of-Home (OOH) advertising campaign titled ‘SuperSaver’.
Executed by Ideacafe.agency, the campaign spans 11 major cities and 62 towns, aiming to capture the attention of value-conscious consumers over a concentrated 10-day period.
The campaign’s design focuses on three strategic zones: the Circle of Connect, Circle of Influence, and Circle of Impact. This approach targets high-traffic areas such as residential neighborhoods, bustling marketplaces, and key arterial roads, ensuring maximum visibility. A diverse media mix, including large-format hoardings, bus shelters, and unipoles, has been employed to reinforce brand recall across multiple touchpoints.
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, commented on the initiative, stating, “SuperSaver is one of our most exciting propositions yet — it’s built for value-seeking users who want the best of everything, delivered fast. With this OOH campaign, our goal was to drive mass awareness and traffic across key markets, and we’re already seeing an incredible response. Ideacafe has been a fantastic partner in amplifying our message at scale — from high-traffic zones to local residential clusters, their strategic placement has helped us show up exactly where our audience is. It’s a great start, and we’re just getting warmed up.”
Nabendu Bhattacharyya, founder of Ideacafe.agency, added, “We are delighted to have been chosen by Zepto to collaborate on this campaign. It was an absolute pleasure to work with the Zepto team, who are by far one of the most progressive and aware clients when it comes to the usage of OOH media.”
The ‘SuperSaver’ campaign underscores Zepto’s commitment to delivering value and convenience, positioning itself as a formidable player in India’s rapidly evolving quick-commerce landscape.
Send news announcements/press releases to:
info@thefoundermedia.com
