Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom.
The mandate spans the entire Flipkart Group portfolio, including fashion platform Myntra, value-commerce arm Shopsy, travel booking platform Cleartrip and FinTech venture Super.money. The account was previously managed by EssenceMediacom, part of WPP Media.
Under the new arrangement, Starcom India will be responsible for both traditional and digital media. The scope includes developing a unified, full-funnel media strategy to drive scale and effectiveness across consumer touchpoints, supported by audience insights and cultural understanding.
According to sources, the account was awarded after a multi-agency pitch that saw participation from agencies including Omnicom Media Group, WPP Media and Madison World. Following this evaluation process, the mandate was awarded to Starcom India.
Starcom India will deploy its full-funnel media capabilities, anchored in Publicis Groupe’s AI-led Growth OS platform and its Connected Media framework. The focus will be on integrated planning and execution across platforms, using data, technology and content to deliver measurable outcomes for the Flipkart Group.
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