Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Tag: AIinMarketing
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
Starcom wins Flipkart Group’s media mandate
Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]