Poonawalla Fincorp Limited (PFL) has announced the launch of Business Loan 24/7, India’s first fully digital business loan solution for micro, small, and medium enterprises.
This offering leverages a real-time, risk-first digital assessment framework and promises instant approvals along with flexible repayment options — all without the need for physical paperwork or branch visits.
With business loan 24/7, PFL has introduced a Straight Through Processing (STP) model that enables seamless onboarding, underwriting, and disbursal through a fully digital interface.
The innovation aims to address long-standing barriers faced by MSMEs in accessing timely credit by deploying advanced analytics, digitised document verification, and robust risk models that go beyond traditional credit metrics. By drawing financial data directly from credible sources such as GST systems, account aggregators, and credit bureaus, the platform ensures both agility and security in loan processing while strengthening creditworthiness assessment.
Arvind Kapil, Managing Director and CEO, Poonawalla Fincorp, stated that MSMEs are set to become one of the most significant drivers of credit growth over the next decade as India’s economy moves towards the USD 4 trillion mark. He emphasised that the product aligns with the country’s digital financial infrastructure and marks a key step in building a scalable, tech-led credit ecosystem.
According to him, Business Loan 24/7 will be integrated gradually into the company’s portfolio in a risk-calibrated manner, giving high-quality MSMEs easy access to credit while ensuring strong underwriting discipline.
The product, which draws upon the company’s earlier success with a similar 24×7 lending solution for salaried professionals, is expected to set new benchmarks in digital business lending. The company plans to target MSMEs across Tier 1, Tier 2, and Tier 3 cities, with a focus on key sectors such as retail, services, manufacturing, and trade.
By eliminating traditional bottlenecks and offering constant access to financing, PFL aims to not only empower entrepreneurs but also gain a strategic competitive advantage in the MSME lending market. Over the next four to six quarters, the company plans to strengthen its offering further, enhancing customer convenience while building sustainable risk-adjusted growth.
The company stated that this 24×7 business loan platform is not just a product innovation but also a strategic lever to build customer stickiness, attract high-quality MSME borrowers, and emerge as a preferred lender in the digitally-enabled lending space.
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