Pepsales, a rising Software-as-a-Service (SaaS) platform aimed at sales teams, has successfully raised $1.1 million in a funding round led by Chiratae Ventures. The round also saw participation from several angel investors, showcasing growing interest in the platform’s innovative approach to demo automation.
The funds will be used to accelerate the development of Pepsales’s enterprise-grade Artificial Intelligence (AI) platform. The company plans to enhance its market reach, invest in sales and marketing, strengthen customer support and expand its team—particularly in product engineering and AI roles.
Ajay Singh, Co-Founder, Pepsales, highlighted the potential impact, stating, “The enterprise application software market spends more than $200 billion annually on sales and marketing. We aim to capture significant market share within the demo automation space, a new but rapidly growing category.”
Pepsales leverages AI and Machine Learning (ML) technologies to enable Business to Business (B2B) SaaS companies to create personalised product demos tailored to specific clients.
With this investment, Pepsales aims to redefine how B2B companies conduct product demos, further solidifying its position in the evolving demo automation market.
Abhinandan Sahgal, Co-Founder, Pepsales, emphasised the platform’s value, noting, “By delivering customised demos that resonate with specific clients, sales teams can improve their success rates by up to 50 per cent. Our proprietary AI technology automates this process, saving significant time and resources.”
Currently in beta, Pepsales serves 10 clients and has plans to expand its customer base in the United Sates (US) and India, with a target of reaching 25 clients by December before launching publicly.
Venkatesh Peddi, Managing Director (MD), Chiratae Ventures, stated, “Pepsales is addressing a critical pain point in the B2B tech sales ecosystem with a transformative AI-driven solution.”
The company was founded by Singh and Sahgal in 2023.
