Pay10 has announced the appointment of Virat Kohli and Anushka Sharma as its Global Brand Ambassadors. The duo will headline Pay10’s upcoming brand campaigns, starting with the launch of its UPI-enabled payments app in India.
Bringing together one of the world’s most celebrated cricketers and one of India’s most influential actresses, the partnership reflects Pay10’s vision to redefine how consumers and businesses transact in the digital economy.
The collaboration aims to empower merchants, particularly SMEs, with secure, seamless, and interoperable payment solutions while enhancing customer convenience and trust.
As part of this association, Kohli and Sharma will feature across a series of brand films, digital initiatives, and integrated campaigns showcasing Pay10’s innovative approach to digital payments.
“Pay10 is building a brand for the next generation of digital finance, innovative, secure, and trusted. Virat and Anushka embody these same values,” said Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10.
“His discipline and passion, and her creativity and authenticity, make them ideal ambassadors as we introduce the Pay10 brand,” he noted.
Highlighting Pay10’s technological edge, the company’s Alternative Payment Methods (APM) platform supports national payment schemes like UPI, offering instant payments, merchant services, and cross-border transactions through a unified, QR-driven ecosystem.
Commenting on the partnership, Virat Kohli said, “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to pushing boundaries and striving for world-class performance.”
Anushka Sharma added, “Payments with Pay10 are smooth and secure, offering businesses and customers the convenience and reliability they need in every transaction.”
With a combined social media reach of over 500 million followers, Kohli and Sharma’s joint influence will amplify Pay10’s brand presence across demographics and geographies, positioning the company for accelerated growth in India’s digital payments landscape.
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