Ogilvy India has announced a partnership with Google to launch an AI-powered creative studio designed to support the agency’s creative and production workflows.
The internal platform has been developed to help creative teams speed up the creation of still and video assets while supporting processes from ideation to execution. The studio uses generative AI tools for concept visualisation, concept cards, and asset creation.
According to the agency, the platform has been built with a simplified interface to ensure accessibility for art directors, copywriters, and designers. The tool is expected to support creative teams in areas including social media asset creation, audience-specific content adaptation, and virtual try-ons while maintaining brand guidelines and intellectual property protection.
Commenting on the launch, VR Rajesh said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely.”
Satya Raghavan added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
Ogilvy India stated that early pilots of the platform have already helped reduce concept-to-asset timelines, allowing teams to focus more on creative development and strategic planning.
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