LazyPay, a digital financial services provider under PayU, has unveiled a new feature called ‘LazyPay EMI,’ in partnership with PayU Finance. This initiative aims to make high-value online purchases more accessible and affordable for consumers across India, without the need for a credit card.
With LazyPay EMI, consumers can finance purchases ranging from Rs 5,000 to Rs 1 lakh and repay in flexible tenures of 3 to 12 months. The launch aligns with LazyPay’s mission to offer seamless checkout experiences and expand its reach to a broader spectrum of merchants and consumers.
Having established a strong presence with low average ticket size (ATS) merchants such as Swiggy, Zepto, Zomato, BookMyShow and Meesho, LazyPay is now moving into higher ATS categories, including travel, education, health, wellness and insurance. This strategic shift allows LazyPay to collaborate with merchants offering high-value products and services, creating growth opportunities for all stakeholders involved.
The merchants adopting LazyPay EMI will be able to offer customers affordable credit options directly at checkout, enhancing their shopping experience and driving higher conversion rates. This new offering is expected to significantly increase the Gross Merchandise Value (GMV) for partner merchants, further solidifying LazyPay’s position in innovative financial solutions.
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