IndusInd Bank recently introduced a new mobile banking app ‘INDIE’ that leverages advanced analytics to provide personalised insights to its customers. The app offers many industry-first features, including ultra-flexible products that users can personalise as per their needs, the bank said in a statement.
The app symbolises a fundamental shift from being product-centric to customer-centric
According to the statement, INDIE offers an instant line of credit of up to Rs 5 lakh which is ultra-flexible unlike a standard personal loan. Customers can choose the amount required and take only as much as needed each time, and pay interest only on what they take. This app also offers the most transparent rewards programme, that allows its customers the flexibility to choose their preferred brands out of top e-commerce brands earn upto three per cent rewards per Rs 100 spend (one reward point valued at Re 1) on brands of their choice. The rewards can be redeemed for cashback right from the app or for deals or vouchers and customers can even change the brands selected by them as per their needs on ongoing basis.
The app also offers the best of IndusInd Bank such as choice of account number, a high-interest-bearing savings account which provides upto to 6.75 per cent per annum return, fixed deposits that offer exclusive returns of up to 7.85 per cent per annum. Customers can even link their fixed deposits to savings such that customers can pay with fixed deposit when savings balance runs low and keep enjoying high returns of FD otherwise, the statement added.
It further mentioned that INDIE also brings many industry-first safety and security features, such as number-less debit cards so that the customers’ card details are not exposed on the customers’ physical card, single-use disposable virtual debit cards for transactions on lesser-known websites where the customers don’t want to leave their card details, dynamic PIN for ATM/POS transactions against the typical static pin and a ‘Super OTP’ feature that allows users to access one-time passwords even in low network zones.
Sumant Kathpalia, Managing Director (MD) and Chief Executive Officer (CEO), IndusInd Bank, said in the statement, “We are delighted to introduce ‘INDIE’ to empower our customers with an all-in-one digital financial solution. INDIE is another step towards accelerating the bank’s digital strategy 2.0 enabling a seamless and intelligent banking experience addressing the evolving needs of modern consumers. INDIE is not just an app; it’s a financial ally, helping our customers navigate their financial journey with ease, intelligence and security.”
