From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Category: OOH
Sony’s Wheel of Fortune dominates OOH in Mumbai and Delhi
MOMS Outdoor has executed a large-scale outdoor advertising campaign for Sony Entertainment Television’s latest show, Wheel of Fortune, delivering one of the most expansive OOH […]
Mobavenue Media launches PrsmX 1.0 marking major AI product milestone
Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced […]
FTA Global releases report on Healthcare Discovery trends
FTA Global has released its latest industry report, Healthcare Industry Insights: Key Findings and Trends, highlighting how mobile, search, apps and AI are reshaping the […]
ting introduces new sports-focused marketing unit ‘ting Sports’
ting has announced the launch of ting Sports, a specialised sports marketing vertical aimed at strengthening its presence in the fast-growing sports and entertainment ecosystem. […]
Spykar unveils AI-driven influencer campaign ‘Made to Fit Every Story’
Spykar has launched a bold new marketing campaign titled “Made to Fit Every Story,” becoming one of the first Indian fashion brands to place AI-created […]
Zomato takes on BookMyShow with Bold ‘District’ billboard
Zomato has made a high-impact entry into the live events and movie ticketing space by placing a massive outdoor billboard for its new “going-out” app, […]
Bright Outdoor Media expands into curated events to fuel new growth
Bright Outdoor Media Limited has announced its entry into curated events and experiential marketing, marking a new phase in the company’s evolution as an integrated […]
Starcom wins Flipkart Group’s media mandate
Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]
Tanishq rolls out campaign with Ananya Panday as the face of the brand
Tanishq has rolled out its latest brand campaign featuring actor Ananya Panday as the face of the brand. Conceptualised by Lintas, the campaign highlights the […]