What are the most common financial challenges faced by borrowers in India, and how can legal support address these issues? A large section of India’s […]
Category: Leaders’ Say
Get up close and personal with visionary entrepreneurs and business leaders.
AI leading the banks to maintain trust and engagement
How is AI coaching helping banks improve their sales performance and customer engagement? AI is completely changing the way banks coach and engage their teams. […]
Shaping the future of rewards and wealth creation through financial empowerment
GoSats is pioneering a whole new category, turning everyday spending into asset ownership through Bitcoin and gold rewards. What was the personal or market insight […]
Cash-flow lending will overtake collateral to bridge India’s MSME credit gap
As a vital contributor to India’s industrial landscape, the MSME sector plays a crucial role in manufacturing, exports, and employment. With 5.93 crore registered MSMEs employing more […]
Tradition meets technology on Grand Road: Crafting a multi-sensory Rath Yatra
Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]
Shaping the future of finance through tokenisation
What are the important accelerators driving increased tokenisation adoption in the world’s financial markets?Token adoption is increasing because tokenisation tackles long-standing inefficiencies in capital markets […]
Engagement grows where relevance lives
What’s your strategy for leveraging long-form storytelling in formats traditionally reserved for short ads? Raghav Bagai: We see long-form as a tool to build emotional […]
Performance meets heart: Balancing sales metrics with authentic storytelling
Can you brief us about your journey in Blusteak Media and how does your personal values align with our company’s mission and culture? My journey […]
The power of humour: How agencies are using wit to engage with audiences
If everything were perfect, there would be no need for laughter. Comedy is a coping mechanism, a response to discomfort, contradiction, and chaos. It’s the […]
Indie spirit powering enterprise-level campaigns
What inspired you to start your own independent agency, and how did the early days look? I’ve always been a bit obsessed with advertising. It […]