For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
Category: Article
How AI can make financial services more transparent for everyday investors
Artificial Intelligence (AI) has the potential to significantly enhance many aspects of financial services for all its stakeholders. The financial service industry has often been […]
Cash-flow lending will overtake collateral to bridge India’s MSME credit gap
As a vital contributor to India’s industrial landscape, the MSME sector plays a crucial role in manufacturing, exports, and employment. With 5.93 crore registered MSMEs employing more […]
Tradition meets technology on Grand Road: Crafting a multi-sensory Rath Yatra
Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]
The power of humour: How agencies are using wit to engage with audiences
If everything were perfect, there would be no need for laughter. Comedy is a coping mechanism, a response to discomfort, contradiction, and chaos. It’s the […]
Pitching against the giants: How Indie Agencies win on clarity and courage
When you’re a small or mid-sized agency walking into a pitch against a big network, you know the odds are stacked. Big creds decks, global […]
BrandOnWheelz: Driving the next wave of brand tech in transit media
India’s urban landscape is changing fast and so is the way brands reach busy commuters. At the heart of this revolution is BrandOnWheelz, a Bengaluru […]
Generational jumpstart, the eternal Indian gift. Is it getting endangered?
Every next generation in India is getting richer sequentially & in a big way! The wealth being inherited today is not the result of sudden […]
Beyond the bureau: How FinTechs are giving credit to first-time borrowers
In a world where traditional credit systems often exclude those lacking a credit history, FinTech companies are rewriting the rules extending financial access to first-time […]
When topical becomes tasteless: The fall of brand sensitivity
In a world where every second of public life can go viral, the line between topical and tasteless is becoming dangerously thin. Recently, a video […]