Leaders’ Say

AI leading the banks to maintain trust and engagement

Aishwarya Saxena
13/11/2025
0

How is AI coaching helping banks improve their sales performance and customer engagement? AI is completely changing the way banks coach and engage their teams. […]

Shaping the future of rewards and wealth creation through financial empowerment

Aishwarya Saxena
01/11/2025
0

GoSats is pioneering a whole new category, turning everyday spending into asset ownership through Bitcoin and gold rewards. What was the personal or market insight […]

Cash-flow lending will overtake collateral to bridge India’s MSME credit gap

The Founder
27/10/2025
0

As a vital contributor to India’s industrial landscape, the MSME sector plays a crucial role in manufacturing, exports, and employment. With 5.93 crore registered MSMEs employing more […]

Tradition meets technology on Grand Road: Crafting a multi-sensory Rath Yatra

Aishwarya Saxena
26/09/2025
0

Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]

Shaping the future of finance through tokenisation

Aishwarya Saxena
25/09/2025
0

What are the important accelerators driving increased tokenisation adoption in the world’s financial markets?Token adoption is increasing because tokenisation tackles long-standing inefficiencies in capital markets […]

Engagement grows where relevance lives

Aishwarya Saxena
24/09/2025
0

What’s your strategy for leveraging long-form storytelling in formats traditionally reserved for short ads? Raghav Bagai: We see long-form as a tool to build emotional […]

Performance meets heart: Balancing sales metrics with authentic storytelling

Aishwarya Saxena
22/09/2025
0

Can you brief us about your journey in Blusteak Media and how does your personal values align with our company’s mission and culture? My journey […]

The power of humour: How agencies are using wit to engage with audiences

Aishwarya Saxena
17/09/2025
0

If everything were perfect, there would be no need for laughter. Comedy is a coping mechanism, a response to discomfort, contradiction, and chaos. It’s the […]