There was a time when billboards simply occupied space. Today, they command attention, respond to audiences, deliver data, and increasingly form part of an intelligent […]
Category: Featured
AdCounty Media strengthens AdTech portfolio with Adaxx Pro integration
AdCounty Media India Ltd. has updated the market on its acquisition of a 99.95 per cent stake in Adaxx Adtech & Media LLP for Rs […]
Netcore joins hands with GlobalPay for Real-Time Customer Connections
Netcore has partnered with WSFx Global Pay Ltd. (GlobalPay) to transform customer engagement by bringing omnichannel marketing automation and a Customer Data Platform (CDP) together […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
AI won’t replace agencies, it will replace average thinking
Over the last year, one question has followed me into almost every client meeting, conference and industry panel: “Is AI going to replace agencies?” My […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
The rise of synthetic influencers and what they mean for authenticity
Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]
LatentView Brings 700 Young Footballers Together for CKL Season 6
LatentView Analytics has launched the sixth season of its Chennai Kaalpandhu League (CKL), bringing together more than 700 young footballers from government schools across Chennai […]
The next competitive advantage won’t be better AI, it’ll be better taste
Here’s a thought experiment. Take two brands in the same category, give them identical AI tools, identical budgets, and identical briefs. Come back in six […]
Aditya Birla Sun Life MF brings school lessons to financial planning
Aditya Birla Sun Life Mutual Fund (ABSLMF), in partnership with creative agency AGENCY09, has launched its Teacher’s Day campaign, ‘The Comeback Morcha’, offering a playful […]