Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — when sudden financial needs arise, individuals often find themselves standing alone.
Through this campaign, Capri Loans reiterates its commitment to being a dependable partner during such critical moments, ensuring customers do not have to compromise on their aspirations. The campaign features acclaimed actor Pankaj Tripathi as the brand ambassador.
The brand film portrays everyday situations where individuals, despite strong personal networks, struggle to secure timely financial assistance when they need it most. In moments of uncertainty, Capri Loans is positioned as a reassuring presence. Pankaj Tripathi’s grounded and authentic portrayal adds emotional depth to the narrative, enabling the message to resonate across audiences and geographies.
Rolled out across television and digital platforms, the campaign seeks to strengthen long-term brand equity while driving awareness and recall across core markets. ‘Zaroorat Mein Aapke Saath’ positions Capri Loans as more than just a lender — it highlights the brand as a partner that stands beside customers when it truly matters, reinforcing its promise, ‘Farz Nibhaatey Hain’.
Commenting on the campaign, Nishant Gehlot, Head – Marketing, Capri Loans, said, “We believe the ‘Zaroorat Mein Aapke Saath’ campaign connects deeply with audiences as it portrays relatable, real-life situations where individuals often struggle to find timely financial support during moments of urgent need. The campaign reflects Capri Loans’ core belief that access to capital should never stand in the way of aspirations or progress. Through authentic storytelling and everyday narratives, we aim to position Capri Loans as a trusted partner that stands by customers when it matters most, empowering them to move forward with confidence.”
Rooted in real-life experiences, the campaign highlights Capri Loans’ offerings across key lending segments including MSME Loans, Gold Loans and Home Loans. It underscores the brand’s focus on accessibility, reliability and long-term customer relationships.
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