PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
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AnyMind brings Tata Ace Pro into Ludo King with Branded Dice Campaign
AnyMind Group has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro, aimed at building deeper awareness among truck drivers and […]
IDfy secures Rs 476 crore from Neo Asset Management and existing investors
IDfy has raised Rs 476 crore (approximately $52 million) in a funding round led by Neo Asset Management’s Neo Secondaries Fund, with participation from existing […]
NIIT MTS and St. Charles unveil 2026 learning survey
NIIT Learning Systems Limited (NIIT MTS) in collaboration with St. Charles Consulting Group, has announced the release of the 2026 Global Learning Transformation Benchmark Survey, […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
TIMES OOH secures Great Place to Work® certification for second consecutive year
Times Innovative Media Ltd. (TIMES OOH) has been certified as a Great Place to Work® for the second consecutive year. The recognition underscores the company’s […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
DigiStreet wins branding mandate for SBC exports’ F-Route
DigiStreet Media has secured the branding and marketing mandate for SBC Exports Ltd.’s fashion label F-Route, leading a comprehensive brand revamp aimed at strengthening its […]
Simca Advertising Launches Premium LED Inventory at Bandra WEH–Mahim Junction
Simca Advertising Ltd has expanded its out-of-home portfolio with the launch of new large-format LED screens at the high-traffic Bandra WEH–Mahim Junction in Mumbai, one […]
Tribes Communications bets on tech-led growth with strategic investment in TriOOH
Tribes Communications has made a strategic investment in technology-enabled out-of-home (OOH) media company TriOOH, strengthening its capabilities in data-driven outdoor advertising and reinforcing its integrated […]