Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market.
The collaboration brings together Xiaomi PatchWall’s smart TV ecosystem, SuperCTV’s Connected TV platform and integration capabilities, and Ventes Avenues’ advertising technology, agency network and market expertise to build premium advertising experiences across the Xiaomi PatchWall ecosystem.
Under the partnership, the companies will jointly develop the technology, platform integrations and advertising infrastructure required to introduce brand experiences designed specifically for the television home-screen environment. Ventes Avenues will exclusively lead advertiser and media agency partnerships, market development and campaign activation for Xiaomi PatchWall Masthead opportunities in India.
The initiative aims to maintain a high-quality home-screen experience for Xiaomi TV users while enabling brand communication that is suited to the large-screen viewing environment. Xiaomi PatchWall provides users with a unified interface to discover and access content across multiple streaming services and applications, allowing brands to engage viewers through premium home-screen advertising formats.
As Connected TV adoption continues to grow in India, the partnership seeks to provide advertisers with access to brand-safe and high-attention advertising opportunities while maintaining platform quality and viewer experience.
Balamurugan Mani, CEO and Co-Founder, Ventes Avenues, said, “Partnering with Xiaomi PatchWall is an important milestone for Ventes as we continue to build a technology-led Connected TV offering in India. Together with Xiaomi PatchWall and SuperCTV, we aim to enable premium brand experiences that are thoughtfully integrated into the television environment while balancing viewer experience, technology, brand safety and measurable advertiser value.”
Yan Han, Head of Overseas TV Internet Business, Xiaomi PatchWall, said, “As Connected TV consumption continues to grow, it is important that brand communication introduced within the platform remains premium, appropriate for the television environment and aligned with the overall home-screen experience.”
Gavin Hou, General Manager, SuperCTV, said, “Through this partnership, SuperCTV will work closely with Xiaomi PatchWall and Ventes to build the platform integrations and technical capabilities required to deliver scalable and high-quality Connected TV advertising experiences.”
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