Impact Mints has appointed Ranveer Singh as its brand ambassador in India and launched a new campaign titled ‘Yeh Mint Nahi, Momint Hai’.
The campaign film features Ranveer Singh preparing for a shoot before reaching for a tin of Impact Mints. An assistant director also picks up a tin, prompting Singh to say, “Tum bhi?”, followed by the campaign tagline, “Yeh mint nahi, momint hai.”
Created by StudioFry, the campaign will roll out across digital platforms, OTT, social media, retail outlets, quick commerce platforms, modern trade and on-ground activations.
Ayush Dugar, Chief Marketing Officer, Dugar Overseas, said Ranveer Singh reflects the brand’s values of confidence, energy and authenticity. He added that the partnership comes as the company expands its distribution and strengthens its presence across modern retail and quick commerce.
Devang Singh, Founder and Director, StudioFry, said the campaign focuses on everyday moments through a subtle and authentic storytelling approach, presenting Ranveer Singh as himself rather than portraying a character.
Speaking about the association, Ranveer Singh said Impact Mints represents confidence, freshness and a contemporary outlook, values that resonate with him. He added that he looks forward to partnering with the brand and supporting its connection with consumers through quality and innovation.
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