Promodome Communications has been appointed as the lead communication partner for the Census 2026–27 campaign, marking a significant milestone for the integrated advertising agency in supporting one of the country’s most important national initiatives.
Under the mandate, the agency will develop educational and awareness videos across India in 22 regional languages, ensuring wider reach, better understanding, and effective communication among diverse population groups. The multilingual approach is aimed at facilitating the smooth implementation of the census exercise across different regions of the country.
As part of the assignment, Promodome has already demonstrated its execution capabilities by producing multiple radio jingles in various languages within a short timeframe. The project required managing content creation across several languages while adhering to strict deadlines and maintaining consistency in quality.
Commenting on the development, Mayank Kapur, Director, Promodome Group, said, “The agency has accomplished its mission by producing different radio jingles in different languages and delivering them within one week, demonstrating our ability to operate effectively and efficiently while creating content in multiple languages. The project required multiple languages and maintaining tight deadlines during its execution. The team achieved record-breaking success by producing high-quality materials that demonstrate their commitment to excellence.”
The Census exercise will begin with the House Listing and Housing Census phase, which serves as the foundation for the nationwide enumeration process. Promodome Communications is also preparing for the next phase of the campaign, which will focus on communication initiatives supporting the door-to-door population counting exercise scheduled to commence in February 2027.
The appointment further strengthens Promodome’s position in large-scale public communication and multilingual outreach programmes, leveraging its integrated capabilities to support a nationwide government initiative.
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