The Ogilvy Group has announced the integration of Grey and 82.5 Communications to form Grey 82.5, a strategic move aimed at strengthening its second agency brand offering and enhancing its capabilities for clients across India.
As part of the new structure, Kiran Ramamurthy has been appointed Chief Executive Officer of Grey 82.5. The agency’s creative leadership will be jointly driven by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will lead strategy and planning as Chief Strategy Officer.
Ramamurthy joined 82.5 Communications as CEO in 2024 after serving as Managing Director of MediaMonks India. During his career, he has also held leadership roles at Ogilvy & Mather, Nova Medical Centers and Via.
According to the Ogilvy Group, the integration is intended to combine the strengths of two distinct yet complementary agencies. Grey brings the heritage of a globally recognised network known for its “Famously Effective” approach to creativity, while 82.5 Communications contributes the agility and entrepreneurial mindset of a home-grown agency that has built a reputation for strategic thinking and impactful creative work.
The company stated that bringing together the talent, capabilities and cultures of both agencies will create a stronger and more future-ready offering for clients. The combined entity is expected to deliver enhanced creative, strategic and business solutions while leveraging the strengths of both brands.
Grey became part of WPP following the acquisition of the global Grey Group in 2005 and has since operated as one of the network’s leading creative agency brands worldwide. Meanwhile, 82.5 Communications evolved from Soho Square, Ogilvy’s second agency brand in India. In 2017, Ogilvy India merged Bates CHI & Partners with Soho Square, and later rebranded the combined entity as 82.5 Communications.
The formation of Grey 82.5 marks a new chapter for both agencies, bringing together global expertise and local market understanding under a single banner. The move reflects the industry’s growing focus on integrated capabilities, stronger creative partnerships and future-focused agency structures designed to meet evolving client requirements.
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