What is the ‘Audiowala Bus Stand,’ and how does it differentiate Vritti iMedia in the OOH advertising space?
The ‘Audiowala Bus Stand’ is our flagship innovation at Vritti iMedia. It’s all about turning rural and semi-urban bus stands into real-time communication hubs using a centrally controlled audio system. Think of it like a helpful voice guiding commuters—announcing bus arrivals, departures, platform changes, and safety tips, all in the local language.
What’s unique is that around 70 per cent of what people hear is useful travel info, and only about 30 per cent is ads. That balance ensures the ads don’t feel intrusive—they’re just part of the journey. It’s a win-win: commuters get relevant updates, and brands get a highly attentive audience because, unlike radio or TV, you can’t skip or switch off these announcements.
What really sets this platform apart is that it prioritizes public service first. That builds trust, which naturally makes the brand messaging more effective. The Audiowala Bus Stand is present across 575 Bus Stands of 8 major states of India—Maharashtra, Gujarat, Karnataka, Goa, Punjab, Rajasthan, Himachal Pradesh and Haryana—and witnesses a daily footfall of 1.5 crores per day
How does Vritti iMedia integrate audio and visual elements in its outdoor advertising campaigns?
At Vritti iMedia, audio is our primary storytelling tool. We use local languages to make announcements that naturally catch attention in busy transit areas. Then, to reinforce that audio, we layer in visuals like LED screens, static boards, or branded kiosks.
Our ads are short, catchy, and sound like part of the everyday buzz— jingles and relatable voiceovers. Sometimes, we combine this with strong visuals to create a full sensory experience. The result? Better recall, stronger emotional connection, and messaging that feels familiar and trustworthy to rural audiences.
What are the key performance indicators (KPIs) used to assess outdoor advertising success, and how does Vritti iMedia’s outdoor advertising approach contribute to brand engagement?
We track several KPIs to measure how well a campaign is doing. These include:
- Reach and frequency of exposure
- Footfall at key bus stands
- Brand recall through post-campaign surveys
- Increase in local inquiries or online engagement
Our key approach is ensuring that we embed brand messages into the daily commute, making them feel like part of the journey. We don’t interrupt—we blend in.
Also, our core philosophy, “Think Local, Act Local,” helps us create campaigns that really resonate. We work closely with local teams to align with regional habits and values.
What’s really powerful is how we combine three layers of engagement:
Audio—Regional announcements that you can’t ignore
Digital—QR codes, WhatsApp links, social handles that turn passive listeners into active users
Geo-fencing—Letting brands monitor and track campaign activity in real time. Geo reach or geo-fencing can help measure the efficacy of the medium right there and then.
So, we’re not just measuring eyeballs—we’re measuring true engagement.
Can you name some unique challenges Vritti iMedia faces in implementing outdoor advertising in rural areas?
Reaching rural and semi-urban audiences comes with its own set of challenges, but also huge opportunities. The key is going hyper-local.
We focus on:
- Communicating in local languages
- Creating content that reflects rural lifestyles and values
- Adapting to different infrastructure and on-ground conditions
To make this work at scale, we combine smart tech (like geo-fencing and live tracking) with strong local partnerships. It’s not just about reaching rural audiences—it’s about genuinely connecting with them.
How does Vritti iMedia utilise technology to enhance its outdoor advertising solutions?
We use proprietary technology to broadcast, schedule, and monitor audio content remotely across bus stations. We integrate IoT-based tools, geo-targeted broadcasting, and performance analytics, allowing brands to measure impact and ROI effectively. Our tech-enabled platform ensures campaigns are scalable, consistent, and responsive—even in the most remote locations.
To ensure smooth campaign management, we provide brands with the ability to listen to ads in real-time as they are broadcast. Through our secure solution, brands can access live audio feeds from any location, ensuring complete transparency and confidence in campaign delivery.
What considerations are taken into account when selecting locations for outdoor advertisements?
Location selection is all about strategy and audience value. We look for:
- High passenger footfall (some bus stands see up to 30,000–40,000 people a day)
- Demographics that match the brand’s target audience
- Cultural and linguistic fit for meaningful messaging
Each campaign is tailor-made for its location, and everything is centrally managed to maintain quality and reliability. That way, advertisers know they’re investing in a platform that’s both effective and trustworthy.
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