Publicis Groupe’s Starcom India has secured Flipkart Group’s integrated media mandate, valued at around Rs 750 crore, replacing the incumbent agency EssenceMediacom. The mandate spans […]
Tag: MediaPlanning
Madison Media launches MbrAIn to drive strategic media planning in India
Madison Media has unveiled MbrAIn, described as India’s strategic media planning agent for brands, alongside its proprietary Growth Planning System (GPS). The platform is designed […]