Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Tag: ConsumerTech
JioHotstar and Instamart introduce intent-led ads
JioHotstar has introduced a signal-led commerce advertising capability aimed at enabling brands to target audiences based on purchase intent signals, linking content consumption directly with […]