As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
Tag: BrandBuilding
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Decoding Consumer Behaviour Through the Lens of Belief
Across two decades with global brands, what remains the most consistent truth about human behaviour that still drives effective brand strategy today? Behaviour is downstream […]