Mobavenue Media Private Limited (MMPL), a wholly owned subsidiary of Mobavenue AI Tech Limited (formerly Lucent Industries Limited), has successfully launched PrsmX 1.0, its enhanced AI-powered unified brand awareness and omnichannel programmatic engagement platform. The launch marks a significant milestone in the company’s product innovation and technology roadmap.
The upgraded PrsmX 1.0 platform was unveiled through its first live demonstration at an exclusive industry roundtable organised by Inc42 in Bengaluru. Titled “Boardroom: Decoding the Consumer Growth Stack,” the session brought together senior marketing leaders from leading digital-first and enterprise brands including Pine Labs, Flipkart, Meesho, Urban Ladder, PhonePe’s Indus Appstore, Cashfree Payments, upGrad and others.
PrsmX 1.0 enables brands to run unified brand awareness and programmatic video campaigns across mobile, Connected TV (CTV), OTT platforms and Digital Out-of-Home (DOOH) environments. The platform leverages advanced AI-driven audience intelligence and proprietary decisioning models to identify, activate and engage the right audiences across screens at optimal moments.
A key enhancement in PrsmX 1.0 is the introduction of offline measurement capabilities, allowing advertisers to evaluate real-world outcomes such as store footfall through partner data integrations. AI-powered audience insights guide targeting and delivery decisions, helping brands bridge digital engagement with physical-world impact.
The platform has also expanded its supply-side integrations through direct publisher tie-ups and leading supply-side platforms, improving inventory access, reach and execution efficiency. Additionally, AI-enabled bidding and DSP enhancements now optimise frequency control, predict consumption behaviour and improve cross-screen brand recall.
The launch aligns with broader industry trends pointing to rapid growth in video-led and connected media consumption in India. According to industry reports, Connected TV penetration is expected to reach 76 million households by 2030, while India’s OTT audience already exceeds 600 million users.
With PrsmX 1.0, Mobavenue Media strengthens its position in AI-led marketing technology by combining audience intelligence, cross-screen identity mapping and real-time optimisation to reduce inefficiencies associated with siloed media execution and deliver measurable outcomes for brands.
Mobavenue AI Tech Limited continues to focus on building scalable, outcome-driven digital advertising and marketing solutions that integrate data intelligence, media execution and AI-powered decisioning into a unified ecosystem.
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