Lemma has unveiled Lemma Phi, an advanced and Artificial Intelligence (AI)-powered free Content Management System (CMS) for DOOH advertising screen owners worldwide. This next-generation platform enhances content and screen management, leveraging AI-driven solutions to optimise media discovery, streamline operations and drive growth.
The key AI-powered features of Lemma Phi include:
- Automated media discovery: Classifies OOH advertising screens based on location, audience demographics and seasonal trends, connecting them with relevant global brands.
- Smart categorisation: Uses AI to automatically sort creatives and screens by type and location (e.g., outdoor, indoor, office or elevator screens).
- Dynamic floor rate recommendations: Ensures competitive pricing with AI-driven market analysis.
- Energy efficiency: Adjusts screen brightness based on ambient light to improve visibility and reduce power consumption.
Gulab Patil, Founder and Chief Executive Officer (CEO), Lemma, emphasised the company’s mission to democratise DOOH advertising’s CMS access.
“With Lemma Phi, we’re providing a free, AI-powered platform that helps screen owners maximise inventory value and revenue,” he stated.
Built for scalability, Lemma Phi supports networks of all sizes, from small displays to large billboards. Additional features include a user-friendly interface, remote screen management, real-time monitoring and smart scheduling. The mobile-first platform also ensures seamless ‘on-the-go’ control with instant alerts and notifications.
With Lemma Phi, DOOH screen owners can now harness AI-driven insights to unlock new business opportunities and elevate digital advertising efficiency on a global scale.
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