KT Professional has launched a new television commercial (TVC) featuring Bollywood star Jacqueline Fernandez.
The campaign, titled “My Hair, My KT”, reinforces the brand’s philosophy of “Luxury Haircare Without Compromise” while positioning KT Professional as the trusted name delivering salon-quality results into consumers’ daily routines.
With its call to action #KTEverywhere, the campaign highlights the brand’s mission of making professional haircare accessible to everyone, everywhere.
Conceptualised and executed by Tridev Entertainment, the film captures Jacqueline’s signature glamour, confidence, and style, while showcasing KT Professional’s expertise in providing professional-grade results at home.
Carrying the campaign line “Hair so stylish, talks to everyone everywhere! #KTEverywhere”, the TVC underlines how the brand empowers individuals to enjoy healthier, shinier, and more stylish hair every day.
The commercial spotlights KT Professional’s best-selling ranges, including the Ultra Smooth Shampoo & Conditioner for frizz-free hair, the Keratin Treatment Range for salon-style straightness and strength, and Hair Repair Oils & Serums for instant shine and nourishment.
Commenting on the launch, Dhruv Sayani, Founder, KT Professional, said, “With Jacqueline Fernandez, we wanted to create a campaign that truly reflects the elegance, innovation and performance that KT Professional stands for. This TVC brings alive our promise of ‘Luxury Haircare Without Compromise’ by showing how professional results can now be achieved at home, every day. Through My Hair, My KT and #KTEverywhere, we are reaffirming our vision to make professional haircare part of every consumer’s routine.”
The campaign will be rolled out through a 360-degree media plan across national television, targeted digital and OTT platforms, outdoor activations, lifestyle print features, and social media, amplified by Jacqueline’s 71 million+ followers.
KT Professional further strengthens its standing as a leader in professional haircare with its latest brand initiative, trusted by salons and consumers alike.
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