FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA Global handle SEO, paid marketing, and website maintenance, with a focus on enhancing digital visibility and driving performance-led growth.
Apex Group, known for its global financial solutions spanning fund administration, management company services, and regulatory support, sought a strategic partner capable of delivering scalable and data-driven digital outcomes. Following an exclusive pitch process, FTA Global was selected for its AI-first marketing approach and performance-centric execution model.
Under the mandate, FTA Global will deploy advanced SEO frameworks and paid marketing strategies to strengthen Apex Group’s search presence and ensure competitiveness in an increasingly AI-driven discovery ecosystem. The engagement will also prioritise website optimisation, improved user experience, and sustained digital discoverability across key global markets.
Senthil Kumar Hariram, Founder and Managing Director, FTA Global, described the win as validation of the company’s AI-led, performance-focused philosophy. He emphasised that in complex sectors like global asset management, brands require not just visibility but precision, trust, and measurable outcomes. Through its Team-as-a-Subscription (TaaS) model, FTA Global will embed a dedicated, technology-driven team within Apex Group’s marketing ecosystem to deliver conversion-efficient growth.
James Margetson, Head of Digital Marketing, Apex Group, stated that the company was looking for a partner aligned with its vision of strengthening digital performance amid rapid technological change. He noted that FTA Global’s expertise across SEO and paid marketing made it a strong fit to support the firm’s global growth ambitions.
FTA Global will work closely with Apex Group’s international teams to implement integrated strategies aimed at improving search rankings, optimising digital assets, and building sustained brand visibility in competitive financial services markets.
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