FTA Global has released its latest industry report, Healthcare Industry Insights: Key Findings and Trends, highlighting how mobile, search, apps and AI are reshaping the way patients in India discover diseases, hospitals, diagnostics and digital healthcare services.
The study points to a fundamental shift in healthcare decision-making, with search-led discovery emerging as the primary gateway for patients to evaluate symptoms, select hospitals, book consultations and order lab tests. The analysis is based on search behaviour, brand visibility trends and app discovery data across major metros and emerging healthcare hubs in India.
According to the report, disease-related searches are dominated by cardiovascular conditions, diabetes, respiratory illnesses, cancer, tuberculosis, vector-borne diseases, mental health, HIV, liver disease and zoonotic conditions, reflecting evolving public health concerns and growing awareness.
Mobile continues to lead healthcare discovery, accounting for 85.3 per cent of disease-related searches and 83.8 per cent of hospital searches, reinforcing its role as the primary channel for patient journeys. In hospital brand visibility, institutions such as AIIMS Delhi, Medanta, Apollo Hospitals, Narayana Health, Kokilaben Dhirubhai Ambani Hospital, Rajiv Gandhi Cancer Institute and Gleneagles Global Health City feature prominently, alongside strong regional networks including Max, Fortis and Manipal.
The diagnostics segment shows sustained momentum, with CBC, liver function tests and lipid profiles remaining the most searched lab tests. Pathkind Labs emerged as one of the fastest-growing diagnostic brands in terms of search visibility. Meanwhile, healthcare app discovery is being led by platforms such as Practo, Tata 1mg, PharmEasy, MFine and MediBuddy / Apollo 24|7, highlighting rising adoption of telemedicine, e-pharmacies and app-based care.
Location and convenience are increasingly shaping patient choices. Over 70 per cent of health-related searches now originate on mobile devices, while “near me” queries and map-based discovery play a decisive role in selecting hospitals, clinics and diagnostic centres, particularly for emergency and speciality care.
The report also highlights the growing influence of AI-driven search experiences. AI-generated summaries and conversational queries are prioritising authoritative, structured and trusted medical content, giving healthcare brands with strong content quality and schema implementation a significant visibility advantage.
Commenting on the findings, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, said, “The healthcare ecosystem is entering a phase where discovery is no longer limited to hospital websites alone. Patients are finding care through mobile, maps, apps and AI-led answers, often before they ever visit a hospital. Healthcare providers must adopt a search-first and mobile-first approach to remain visible and relevant.”
The report offers a strategic framework for healthcare marketers, recommending a focus on informational content, local landing pages, structured data implementation and integrated App Store Optimization (ASO) to capture patients across every stage of the care journey.
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