Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital footprint across platforms.
Under the mandate, Creativefuel will be responsible for driving Priyagold’s overall social media strategy, content creation, digital storytelling and community-led engagement. The agency will also handle digital media planning and buying to amplify key brand narratives and deliver measurable impact across both brand-building and performance objectives.
The collaboration is focused on creating a consistent, audience-first digital ecosystem that builds on Priyagold’s strong legacy while appealing to today’s digitally savvy consumers. The mandate reflects Priyagold’s intent to partner with agencies that bring a deep understanding of internet culture, audience behaviour and platform-native content.
Creativefuel’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in securing the partnership, particularly its ability to combine culturally relevant storytelling with sharp media execution.
Commenting on the partnership, Mannas Agarwwal, Director, Priyagold, said the brand has always prioritised strong connections with consumers across generations and sees digital as a key focus area in 2026. He added that Creativefuel’s understanding of audience behaviour and digital culture made it a natural partner to build a meaningful and consistent digital narrative across platforms.
Tushar Sukhramani, Founder and CEO, Creativefuel, said, Priyagold’s deep, multi-generational recall makes it a compelling brand to work with. He noted that the mandate reinforces Creativefuel’s strength in partnering with large FMCG brands operating at scale, with a focus on delivering culturally relevant digital presence backed by outcome-driven media strategies.
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