HDFC Life has unveiled a new digital campaign, Life Ki Script, featuring actor Cyrus Broacha, focused on promoting financial preparedness and long-term planning. The initiative […]
Category: OOH
Auto brands shift to CTV for higher festive engagement
VDO.AI has reports that Remote-enabled CTV and In-Scroll Display were the dominant formats used by auto advertisers in 2025’s festive season. India’s automotive sector reported […]
FTA Global highlights how AI and vernacular search are shaping financial future
FTA Global’s latest report has talked about BFSI Industry Insights: Key Findings and Trends 2025, discussing how artificial intelligence (AI), vernacular search, and hyperlocal discovery […]
Anytime Fitness and SW Network launch humorous campaign celebrating Missing Gym-Goers
SW Network, in collaboration with Anytime Fitness India, has unveiled a humorous new campaign that playfully highlights a familiar truth, people who enthusiastically sign up […]
ICICI Prudential Mutual Fund, Times OOH get branding rights for Santacruz Metro Station
ICICI Prudential Mutual Fund has obtained the branding rights for Santacruz Metro Station on Mumbai Metro Line 3, in association with Times OOH. The initiative […]
CTV Ad completion rates reach 91 per cent for consumer electronics
VDO.AI has published a report revealing that consumer engagement with Connected TV (CTV) ads in the consumer electronics segment has reached record levels. The Consumer […]
HDFC Life celebrates silver jubilee with metro station branding in Mumbai
HDFC Life has marked a significant milestone in its journey by branding the newly inaugurated Mahalaxmi Metro Station on Mumbai’s Metro Line 3, celebrating 25 […]
VDO.AI launches AI-Powered Dexter for smarter YouTube advertising
VDO.AI has announced the launch of Dexter, a next-generation contextual intelligence solution designed to transform YouTube advertising. Built on advanced artificial intelligence, Dexter enables brands […]
HouseEazy expands brand presence with long-term OOH campaign at DND Flyway
HouseEazy has launched a long-term Out-of-Home (OOH) branding campaign in the National Capital Region, designed to strengthen brand visibility and drive awareness among its target […]
KT Professional introduces new TVC with Jacqueline Fernandez
KT Professional has launched a new television commercial (TVC) featuring Bollywood star Jacqueline Fernandez. The campaign, titled “My Hair, My KT”, reinforces the brand’s philosophy […]