VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
Category: OOH
GREW Solar ties up with Gujarat Titans for campaign
GREW Solar has launched a new campaign titled ‘The Next Starts Here’ in association with the Gujarat Titans, using cricket-led storytelling to position solar energy […]
KITKAT India teams up with One Piece for anime-led campaign
KitKat India has partnered with One Piece for a new campaign that brings anime-inspired storytelling into its packaging and marketing. The collaboration features character-led designs […]
Dentsu India partners IWMBuzz for OTT awards and industry insights initiative
Dentsu India has entered into a multi-year partnership with IWMBuzz Media to collaborate on the IWMBuzz Digital Awards and an upcoming OTT-focused industry report. The […]
Slay Media reports 600 per cent growth driven by AI-led marketing model
Slay Media has reported over 600 per cent growth in FY 2025–26, with revenues reaching Rs 3–4 crore compared to Rs 45 lakh in the […]
AnyMind Group launches AnyDigital Max to tackle Ad fatigue with AI and UGC
AnyMind Group has announced the launch of AnyDigital Max, a new AI-powered solution that enables advertisers to analyse, optimise, deploy and scale user-generated content (UGC) […]
OOH Phoenix Summit & Awards 2026 (OOHSum 2026) showcases the next era of creativity and innovation in outdoor advertising
OOHSum 2026, curated by The Founder Media – a brand of Bharat Network Group, concluded successfully, bringing together leading voices from the marketing, advertising, and […]
Lakmé unveils ‘I Earned It’ campaign featuring Aneet Padda
Lakmé has launched a new campaign titled ‘I Earned It’ featuring actor and brand ambassador Aneet Padda to promote its latest product line, the Lakmé […]
Liqvd Asia wins digital communications mandate for Woodland
Liqvd Asia has secured the digital communications mandate for Woodland, further strengthening the agency’s portfolio of consumer and lifestyle clients. Under the agreement, Liqvd Asia […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]