There’s a rhythm in independent ad agencies that’s hard to explain until you’ve lived inside one—it’s flat but not structureless, always in motion but not […]
Category: Article
B2B, but with boundaries: Managing privacy compliance in inter-enterprise data sharing
With more than 850 million Indians online, every click, tap, and payment adds to an ever-growing trove of electronic transaction histories. People are beginning to […]
Personal branding in the digital age: A strategic imperative for students
In an era defined by hyper-connectivity, rapid information exchange, and the gig economy, the question is no longer “Do you have a personal brand?” but […]
Revolutionising travel: The rise of hospitality SaaS
The travel and hospitality industry is undergoing a transformative shift, driven by the rapid adoption of Software-as-a-Service (SaaS) solutions. From enhancing operational efficiency to delivering […]
Marketing Ghiblified: The deluge of AI-generated content
When Artificial Intelligence (AI) art goes viral, is it still marketing — or just trend-hopping? Let’s decode what marketing really means in the age of […]