As an award-winning brand storyteller, what narrative techniques do you prioritise when crafting a client’s story? At Wing Communications, we begin with the brand’s origin, […]
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Storytelling that stops the scroll
What role does storytelling play in your PR campaigns, and how do you craft compelling narratives? Storytelling is the heartbeat of every PR campaign we […]
Redmatter bridging legacy and innovation in every brand story
How has your 30+ years of Asia‑Pacific marketing experience shaped your approach to full‑funnel marketing at Redmatter? For over two decades, I was based in […]
Veranda Learning enhances prospects through vocational business transformation
Veranda Learning Solutions has announced its plan to divest its vocational training vertical. The decision was recommended and approved by the company’s Restructuring Committee and […]
Pitching against the giants: How Indie Agencies win on clarity and courage
When you’re a small or mid-sized agency walking into a pitch against a big network, you know the odds are stacked. Big creds decks, global […]
Zaggle and Standard Chartered Bank to streamline business spending
Zaggle Prepaid Ocean Services Limited has announced a partnership with Standard Chartered Bank to roll out innovative prepaid card solutions for corporate clients. The collaboration […]
Blending AI and art for unmissable stories
Having navigated roles in journalism, media research, and engineering design, how have these diverse experiences shaped your leadership style? Having worn the hats of a […]
KT Professional introduces new TVC with Jacqueline Fernandez
KT Professional has launched a new television commercial (TVC) featuring Bollywood star Jacqueline Fernandez. The campaign, titled “My Hair, My KT”, reinforces the brand’s philosophy […]
BrandOnWheelz: Driving the next wave of brand tech in transit media
India’s urban landscape is changing fast and so is the way brands reach busy commuters. At the heart of this revolution is BrandOnWheelz, a Bengaluru […]
Zeny brings daily SIP mutual funds app on ONDC to help gig and informal workers save and invest
Zeny has launched a customer application for daily mutual fund SIPs on the Open Network for Digital Commerce (ONDC). The app is designed to assist […]