Times Innovative Media Ltd. (TIMES OOH) has been certified as a Great Place to Work® for the second consecutive year. The recognition underscores the company’s […]
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Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
DigiStreet wins branding mandate for SBC exports’ F-Route
DigiStreet Media has secured the branding and marketing mandate for SBC Exports Ltd.’s fashion label F-Route, leading a comprehensive brand revamp aimed at strengthening its […]
Simca Advertising Launches Premium LED Inventory at Bandra WEH–Mahim Junction
Simca Advertising Ltd has expanded its out-of-home portfolio with the launch of new large-format LED screens at the high-traffic Bandra WEH–Mahim Junction in Mumbai, one […]
Tribes Communications bets on tech-led growth with strategic investment in TriOOH
Tribes Communications has made a strategic investment in technology-enabled out-of-home (OOH) media company TriOOH, strengthening its capabilities in data-driven outdoor advertising and reinforcing its integrated […]
Creativefuel secures social and digital mandate for Priyagold
Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
Capri Loans introduces new brand campaign highlighting financial assurance
Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — […]
Carat and Posterscope roll out premium OOH campaign for Standard Chartered Wealth
Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities. […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
NIIT MTS and Abodoo to deliver skills intelligence and workforce development solutions
NIIT Learning Systems Limited, through its Managed Training Services arm (NIIT MTS), has partnered with Abodoo to deliver next-generation skills intelligence and workforce development solutions […]