What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
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TIMES OOH secures Great Place to Work® certification for second consecutive year
Times Innovative Media Ltd. (TIMES OOH) has been certified as a Great Place to Work® for the second consecutive year. The recognition underscores the company’s […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
DigiStreet wins branding mandate for SBC exports’ F-Route
DigiStreet Media has secured the branding and marketing mandate for SBC Exports Ltd.’s fashion label F-Route, leading a comprehensive brand revamp aimed at strengthening its […]
Simca Advertising Launches Premium LED Inventory at Bandra WEH–Mahim Junction
Simca Advertising Ltd has expanded its out-of-home portfolio with the launch of new large-format LED screens at the high-traffic Bandra WEH–Mahim Junction in Mumbai, one […]
Tribes Communications bets on tech-led growth with strategic investment in TriOOH
Tribes Communications has made a strategic investment in technology-enabled out-of-home (OOH) media company TriOOH, strengthening its capabilities in data-driven outdoor advertising and reinforcing its integrated […]
Creativefuel secures social and digital mandate for Priyagold
Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
Capri Loans introduces new brand campaign highlighting financial assurance
Capri Global Capital Ltd. (Capri Loans) has released its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative built around a relatable insight — […]
Carat and Posterscope roll out premium OOH campaign for Standard Chartered Wealth
Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities. […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]