VDO.AI has reports that Remote-enabled CTV and In-Scroll Display were the dominant formats used by auto advertisers in 2025’s festive season. India’s automotive sector reported a milestone festive season, selling 52.3 lakh vehicles, including a 23 per cent rise in passenger vehicles and a 57.5 per cent jump in electric vehicles.
The study, which examined more than 200 automotive campaigns across Connected TV (CTV) and Display, found that CTV remained the preferred medium for high-intent buyers, delivering a video completion rate of 93 per cent, significantly above the industry benchmark of 85 per cent. Display campaigns recorded a 0.75 per cent click-through rate, nearly twice the benchmark, reflecting its role in driving repeated engagement and brand recall during the peak festive period.
Remote-enabled CTV was adopted by 60 per cent of brands seeking to deliver full-screen, immersive narratives, while In-Scroll Display accounted for 40 per cent, enabling discovery-led engagement through dynamic creatives on comparison and news platforms.
Regional data pointed to notable variations in consumer response. Northern cities such as Delhi, Jaipur, Lucknow and Chandigarh registered 78 per cent higher ad engagement than major southern and western markets including Bengaluru, Chennai, Mumbai and Pune. While northern audiences responded strongly to CTV-led storytelling, CTR spikes in the south and west were more closely tied to festive offers, underscoring the importance of regionally tailored creative approaches.
Commenting on the findings, Arjit Sachdeva, Co-founder, VDO.AI, said buyers now prioritise relevance and trustworthy information over visual flash. He added that Remote-enabled CTV and Interactive In-Scroll Display formats consistently delivered the strongest engagement and completion rates during the festive cycle, reflecting shifting expectations among automotive consumers.
As digital adoption continues to reshape the automotive sector, campaigns that effectively combine narrative-led creatives, interactive elements and contextual delivery are expected to shape the next phase of high-performance advertising across the industry.
Send news announcements/press releases to:
info@b2bmarketmedia.com
