Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Author: The Founder
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Alliance Media expands Uganda presence with acquisition of Brandit Outdoor
Alliance Media has acquired Brandit Outdoor, a Kampala-based out-of-home advertising operator, further expanding its presence in East Africa’s growing OOH market. Financial details of the […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
RBI Regional Director calls for stronger governance in Cooperative Banks
Reserve Bank of India Regional Director for Andhra Pradesh, Attah Omar Basheer, has emphasised the need for stronger governance and regulatory compliance in cooperative banks, […]
boAt’s Mother’s Day campaign uses AI humour to reflect modern family dynamics
boAt has struck an emotional chord with its latest Mother’s Day campaign, using humour and artificial intelligence to spotlight a familiar reality in many Indian […]
MochaTrade raises pre-seed funding round
MochaTrade has announced that it has raised an undisclosed pre-seed round from Y Combinator and Pioneer Fund as part of Y Combinator’s Spring 2026 batch. […]
FTA Global Launches FTA.Visibility
FTA Global has announced the official launch of FTA.Visibility. This tool is designed to help marketers measure, track, and improve their brand’s presence in AI-generated […]
Slay Media joins hands with Eloelo Group to boost digital content strategy
Slay Media has partnered with Eloelo Group as its content and video creation associate to strengthen its digital content ecosystem. The collaboration aims to enhance […]
Posterscope India and iProspect India roll out immersive OOH campaign for The Mummy
Posterscope India and iProspect India for Warner Bros. Discovery have brought The Mummy to life with the new campaign in Mumbai and Chennai through a […]
Mojro bags $5.5 million in Series A funding
Mojro Technologies has closed its $5.5 million Series A funding round, combining a $3 million raise led by IAN Alpha Fund with participation from 1Crowd, […]