Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Author: Aishwarya Saxena
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Connect Network introduces its agentic AI platform IMMERSIVE
Connect Network Inc. has launched IMMERSIVE, an Agentic AI Platform designed to redefine how brands and agencies make marketing decisions. Built for India’s uniquely fragmented […]
SIMCA Advertising expands its premium media network
SIMCA Advertising Limited has expanded its premium media asset portfolio following its recent listing. The company acquired three new premium media sites, accelerated the conversion […]
JioHotstar partners with VDO.AI to enable advertising innovation
JioHotstar and VDO.AI have announced that they are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]
VDO.AI extends its partnership with SarkariResult.com to deliver seamless video monetisation
VDO.AI has extended its longstanding partnership with SarkariResult.com. For more than four years, SarkariResult.com has relied on VDO.AI’s Native Video Player to monetise its website […]
Nikhil Kamath-led WTF acquires BTG to bolster content portfolio
BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF. The partnership […]